doweshowbellyad=0; ARTISTIC GENIUS: Sanjay Leela Bhansali (TOI Photo)Sanjay Leela Bhansali film Saawariya’s promos tease artistically with promise of young love.The master storyteller, one with a penchant for grandeur and cinematic scale, Sanjay Leela Bhansali is back with Saawariya, his next film after the very acclaimed Black in 2005. Saawariya, meaning beloved and also one of Lord Krishna's many names, explores young love with none other than the two most talked about star kids in the biz - Ranbir Kapoor, son of Rishi and Neetu Kapoor, and Sonam Kapoor, daughter of Anil and Sunita Kapoor.
The film is teasing the audiences with its grandiose trailers on television channels across the country that have everyone asking for more.
Trade analyst Amod Mehra says, "In recent times, I have seen many film teasers but Saawariya's is the most artistically done promo. Despite the fact that neither the hero nor the heroine have been shown to the audiences, yet so much has been revealed. The RK banner shown in the end was a very beautiful touch. Sanjay's track record is impeccable and I don't think there is anybody in the film industry or the world who is not dying to see the film." After having worked with some of the greatest talents in Indian cinema, read Amitabh Bachchan, Salman Khan, Shah Rukh Khan, Madhuri Dixit... Bhansali cast two raw newcomers for this film purely because he was looking for something to excite him. "Ranbir and Sonam exude a lot of charisma that they are born with and have a new approach to everything. I was used to absolute great performances from the best in the film industry whom you don't have to direct after a point. I needed something to excite me and keep me going. Saawariya is a simple, young love story and to extract performances out of these two beautiful children was a pleasure," says Bhansali. But how does he explain Ranbir and Sonam being a closely guarded secret for the odd two-and-a-half years it took to make the film? Bhansali defends his stand saying, "The children had to be very focussed to be able to achieve their goal. They were both very disciplined and not spoilt in the least, but I just wanted to make sure that they slept on time and came to work on time and did not get carried away by the adulation and stardom whilst they were filming. They had assisted me on Black and learnt so much about the process of filmmaking and I learnt so much whilst teaching them. We had a great time and I have become 10 years younger working with them and I think they loved the attention showered on them." The film is scheduled to hit screens on November 9 and trade analyst Komal Nahta can't wait to see it. "I am dying to see Saawariya! The promo has all the grandeur and beauty that is associated with Sanjay Leela Bhansali. It's opulent and it gives a feeling that the film will be something very unique. After a long time, one has seen a promo that makes you stare in disbelief at the scale and thought. I think Sanjay has made superstars out of stars and made them act like they have never acted before, like Aishwarya in Hum Dil De Chuke Sanam and Devdas. I have no doubt that Ranbir and Sonam too will shine under his master strokes," he exclaims. But Sanjay just feels lucky to have worked with his team, alongside Columbia Tristar and Sony, making it the first Hollywood co-production in India. Uday Singh, managing director, Sony Pictures, India, says of the collaboration , "We are absolutely delighted with the teaser that Sanjay has given us. It has us all spellbound. We have wanted to work with him for a very long time and Saawariya is the culmination of two dreams for us - one to work with Sanjay and the second, to put up the Columbia lady in front of an Indian film."